Clarity. Structure. Progress.

Fractional CMO, speaker, and mentor focused on strategy that works and communication people can trust.

Your Fractional CMO

One Priority. Ninety Days. Progress

A Fractional Chief Marketing Officer, or CMO, helps you bring order to the noise. Someone who looks at the whole picture, builds a plan, and gives your marketing real direction. You’ll know what to do, when to do it, and why it matters.

Each 90-day cycle centers on one priority that moves your organization forward. You get focused strategy, leadership alignment, and a measurable plan of action, without the cost of a full-time executive.


As your Fractional CMO, I:

  • Define the marketing direction that supports your mission
  • Build strategies and messaging that connect with stakeholders
  • Translate goals into tactical plans that your team or can execute
  • Review data and results to guide next-phase decisions


Every engagement ends with a documented roadmap, clear outcomes, and an accountable rhythm your team can sustain.

Strategy only works when it turns into rhythm.

About Deshawn Scott

DeShawn Scott is an American businessman, strategist, speaker, and mentor. A PCM in Marketing Management certified by the American Marketing Association, he serves as a Fractional CMO helping organizations find clarity, structure, and measurable progress in how they grow and communicate.


He leads The D5 Group and is the founder of Sound United Media, home to Sound United Podcast Studio and the Sound United Presents podcast on leadership, community, empowerment, and meaningful work.

Speaker

SPEAKING + PODCASTS

DeShawn Scott brings honest, down-to-earth conversations to life about leadership, clarity, resilience, and the people who often go unseen.


He connects with audiences in community, nonprofit, and business settings who want real stories, a clear perspective, and lessons they can use right away.


As host of Sound United Presents, he sits with unsung heroes from the Mahoning Valley and beyond. Their stories of grit, growth, and purpose remind us what it means to keep going when the odds are stacked against us and to stay rooted in the communities that shape us.

Photography

Gratitude in Focus

This gallery honors the people and moments that changed how I live, think, and lead. Some offered support. Some opened doors. Some were moments worth remembering. If you're in one of these photos, thank you.

Sound United Presents host DeShawn Scott,

Sound United Presents Podcast

As co-producer and host of Sound United Presents, DeShawn introduces unsung community heroes who, with quiet passion,

 are making an impact in the Mahoning Valley.

Latest Podcast Episodes

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Whether it’s leadership alignment, a campaign discussion, or a speaking request, I’m always open to a quick chat.

Speaking Inquiries

If you would like DeShawn for a speaking engagement, panel, or podcast appearance, please fill out the short form below. You’ll receive a follow-up within two business days.

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